In critical flows, users abandon tasks or need manual support to complete them. This reduces self-service and affects conversion at key points in the business.
UX/UI Design
Less friction for your users. More value for your business
We design and improve applications based on usage evidence and user validation to simplify critical tasks and provide developers with clear, consistent, and documented interfaces.
Trusted by:
We are a Microsoft Top Partner
What happens when the user experience does not keep pace with the business
Support tickets repeatedly address the same friction point, with no traceability into the exact step where it occurs. The support team becomes overloaded, and redesign decisions are based on perception rather than evidence.
The product has grown without a unified visual and interaction identity. Screens are inconsistent, development costs increase, and launching new features takes longer. If generative AI is also adopted in development without a defined design reference, the cost of correcting these inconsistencies grows with every sprint and exceeds the time savings AI should provide.
Users’ workflows changed, but the product did not keep pace. People resort to informal workarounds, onboarding becomes more difficult, and more support is required to sustain operations.
From research to a development-ready interface
We conduct user research, define the information architecture, design high-fidelity interfaces organized in a reusable library, validate interactive prototypes with real users, and deliver a development-ready specification with an AI-assisted reference code prototype.
Higher task completion
Less time on task
Fewer user errors
Visual and functional consistency
User research
We conduct interviews and usability testing, and use AI assistance to synthesize support tickets and usage analytics. Deliverable: findings report.
Information architecture
We define the content hierarchy, navigation, and flows. Deliverable: navigation map.
Interface design and validation
We design wireframes and high-fidelity screens in Figma, explore variants with AI assistance, and test interactive prototypes with real users. Deliverables: a library of screens and reusable elements, and a validated prototype.
Development specification
We document behavior, interaction, and unified visual rules, and generate a reference code prototype with GitHub Copilot. Deliverable: technical specification and reference code prototype.
Technology stack
Each technology serves a defined role: Figma for screen design, interactive prototypes, and organizing the reusable library, and GitHub Copilot for assisting with the generation of a code prototype from the design specification, shortening the transition from design to development.
How we work
Every project is carried out using the Possumus Adoption Framework, our four-stage adoption framework. This ensures that design does not end with screens: it is validated with users and handed off to the development team with full documentation.
1
Prepare
We research and audit the product to understand the problem, its users, and its current state. This stage produces the findings report.
2
Adopt
We define the navigation, content hierarchy, and main flows, and produce high-fidelity screens with a unified visual identity.
3
Drive Impact
We create prototypes and test them with real users before development begins. This stage produces the validated prototype.
4
Scale
We provide the frontend team with the technical specification, documented and reusable screens and rules, and the reference code prototype.
What your organization gains
Design based on usage evidence and validated with real users enables your applications to be used with less friction and evolve at a lower cost.
More tasks completed in critical flows
Improving task completion rates in critical flows contributes to higher conversion in key business processes.
Faster processes with fewer errors
Reducing time on task and user errors in complex forms and flows decreases operational friction, manual support, and rework caused by data corrections.
Faster development
A reusable library and documented design rules reduce inconsistencies, rework, and the time required to implement new features.
Product continuity
Documented and reusable screens and design rules reduce operational risk and support project continuity even if the team or vendor changes.
Why Companies Choose Possumus
Proven Expertise Across the Microsoft Ecosystem
Our specialization as a Microsoft Solutions Partner demonstrates our ability to design and implement solutions that integrate with each organization’s technology ecosystem.
Engineering Integrated with Adoption
We combine engineering and adoption from the start so technology is not only implemented, but also incorporated into operations, used, and continuously evolved over time.
A holistic view of technology
We connect AI, data, security, software, and cloud under a single vision, avoiding isolated solutions and reducing technology fragmentation.
Audited Management Processes
Our operations are supported by processes audited under ISO 9001.
Frequently asked questions
The starting point is evidence. During user research, we conduct interviews and usability testing, and use AI assistance to synthesize support tickets and usage analytics. This makes it possible to locate friction points that repeatedly appear in support requests without traceability into the exact step where they occur. The result is a findings report that guides the redesign based on data rather than perceptions.
Design applications your users can complete without friction
Assess my application’s experienceWe start by researching your product, users, support information, and usage data to define what to redesign first.
Let's Get In Touch
Schedule a Call
Federico Tagliani
Managing Director
Our work doesn’t end with implementation. We make sure the technology is adopted and delivers results.